Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Air Jordan 4 SB “Varsity Red” Releasing Spring 2025

With the massive success of the Air Jordan 4 SB “Pine Green” in 2023, it was only a matter of time before Jordan Brand and...

By Sneaker News June 12, 2024
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Air Jordan 4 OG “White/Cement” Releasing In 2025

2025 Jordans are shaping up quite nicely, and if this latest rumor of the return of the Air Jordan 4 “White Cement” happens to be...

By Sneaker News June 5, 2024
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Air Jordan 4 Laser “Rare Air” Returns For 40th Anniversary Of Air Jordan

Jordan Brand will celebrate its 40th anniversary in 2025 by resurrecting the Air Jordan 4 Laser “Rare Air” series, following milestone marker releases in 2005...

By Andrew Rizzo May 20, 2024
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Nigel Sylvester x Air Jordan 4 “Bike Air” Releasing In 2025

Nigel Sylvester just dominated sneaker industry headlines by unveiling his Air Jordan 4 RM, and now @zsneakerheadz and @sneakerfiles share breaking news regarding another upcoming...

By Andrew Rizzo May 8, 2024
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Air Jordan 4 “Seafoam” Releasing Spring 2025

It’s no secret; the Air Jordan 4 is the hottest silhouette on the market. Off the heels of one of the biggest drops of the...

By Andrew Rizzo May 6, 2024
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Air Jordan Retro Releases For May 2024

With a third of the year now behind us, Jordan Brand is looking to deploy what might be its best overall month of sneaker releases....

By Sneaker News May 1, 2024
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Nigel Sylvester Reveals The Design Inspiration Behind The “Bike Air” Jordan 4 RM

Updated June 19th, 2024: Nigel Sylvester provided further details of his upcoming “Bike Air” Jordan 4 RM collaboration on his Instagram. The shoes are inspired...

By Sneaker News April 30, 2024
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The Air Jordan 4 “Atmosphere Grey” Has Been Cancelled

Updated May 20th, 2024: The Air Jordan 4 “Atmosphere Grey” that was initially reported for Spring 2025 has been CANCELLED. Instead, Jordan Brand is bringing...

By Andrew Rizzo April 30, 2024
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Where To Buy The Air Jordan 4 “Military Blue”

Updated May 10th, 2024: The Air Jordan 4 “Military Blue” just restocked on Nike here. The Air Jordan 4 “Military Blue” is confirmed to release...

By Sneaker News April 25, 2024
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