Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Concepts x Asics Gel Lyte III “Boston Tea Party” Releases on May 2nd
Cambridge, Massachusetts’ own Concepts is bringing back the Boston Tea Party on May 2nd with their new Asics Gel Lyte III collaboration. Boston’s heritage in...
Concepts Re-creates The Boston Tea Party For Next Asics Collaboration Launch in NYC
One of the most monumental “that escalated quickly” events in our nation’s history is the Boston Tea Party of 1773. You all remember the lessons...
A Detailed Look at the atmos x Asics Gel Lyte V “Camo”
atmos goes hunting with their latest collaborative effort atop the Asics Gel Lyte V. The retro running sneaker has been a lifestyle staple thanks to...
monkey time x Asics Gel Lyte V “Lights & Shadows”
Japanese menswear retailer monkey time conspires with Asics to drop a very dramatic version of the Gel Lyte V in black and white. The film...
BAIT With Another Splash Hit In The Asics Gel Lyte V “Misfits”
BAIT recently announced the opening of their first-ever San Francisco retail location with an unmistakable collaboration with Asics inspired by the Golden State Warriors, the...
Another Tie Dye Option If You Love The Asics Gel Lyte V
Asics usually prides itself on subtlety, but they’ve thrown that thought process out the window as of late in regards to their most recent colorway...
Foot Patrol’s Asics Gel Kayano “Storm” Releases on April 11th
Foot Patrol of the UK gets a second crack at the popular Kayano Trainer silhouette this weekend, and for round 2, the legendary crew looked...
BAIT Squares Up For New San Francisco Store With Asics Gel Lyte V “Splash City”
BAIT has become one of the premier shopping destinations in the world, that is, if you cherish a great variety of sneakers, prodigious collaborations, and...
Is Asics Celebrating 4/20 With This “Rasta” Pack?
We see what you did there, Asics. While Rastafarianism is a full-fledged religion, it’s often stereotyped to the most shallow of depictions when dealing with...