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Concepts Re-creates The Boston Tea Party For Next Asics Collaboration Launch in NYC

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One of the most monumental “that escalated quickly” events in our nation’s history is the Boston Tea Party of 1773. You all remember the lessons in elementary school social studies; the Sons of Liberty went toe to toe with the British Parliament by invading one of their ships and jettisoning an entire shipment of tea into the Boston harbor, an act that sparked the American Revolution. This major event shaped the United States as we know it and serves as a significant time in Boston’s past as it established the New England metropolis as one of the most historically influential cities of the world.

On Saturday, May 2nd, Concepts of Cambridge, MA will release their next Asics Gel Lyte III collaboration inspired by this turbid moment in American history. Adorned with a patriotic ensemble of deep red, rich navy blue, and a clean bone white, the Concepts crew elevates the package with alternating Asics logos in a lustrous silver and gold and the store’s namesake pressed into the heels. Several lace options offer up a bit of versatility as well. You can purchase the Concepts x Asics Gel Lyte III next Saturday at their annex location in New York City as well as their Cambridge location. Stay tuned for more details regarding pricing and availability at other locations and online.

The Concepts x Asics Gel Lyte III “Boston Tea Party” releases on May 2nd.


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