Asics

ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).

As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.

In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.

Asics

Kiko Kostadinov Studio Presents The ASICS GEL DS Trainer 14

While competition for “most reliable collaborator” is stiff (Bad Bunny adidas and Jordan Brand’s Travis Scott shoes come to mind), what Kiko Kostadinov and ASICS...

By Matt Varga 4 hours
163

The ASICS GEL-Kayano 14 “Papaya” Goes All-In On Y2K

The ASICS GEL-Kayano 14 has embraced myriad contemporary colorways since JJJJound gave the model new life through their 2022 collaboration; a testament to extreme consumer...

By Andrew Rizzo 5 hours
372

Preview What The ASICS GEL-Quantum Kinetic Has In Store For Spring 2025

Though his work doesn’t get the shine of Travis Scott shoes or more high-profile collaborators, arguably no one has had as much impact on their...

By Matt Varga January 19, 2025
399

ASICS Just Dropped A Fresh Batch Of Nimbus 10.1 Colorways

Will the GEL-Nimbus 10.1 become the next big ASICS tech runner? Measuring up to models like the GEL-1130, GT-2160, and GEL-Kanayo 14 is certainly a...

By Andrew Rizzo January 12, 2025
1149

“Greige” Takes Over ASICS’ Breakout Star, The GEL-NYC

You were in the squarely in the minority if you didn’t catch someone with the ASICS GEL-NYC on feet in 2024. Aiming to keep the...

By Matt Varga January 12, 2025
1085

ASICS Forages A GEL-Kayano 14 “Truffle Grey”

ASICS was unquestionably one of the big winners of 2024, regaining the foothold in the casual market that had eluded them in previous years. That...

By Matt Varga January 12, 2025
1020

Of Course The ASICS GEL-NYC Gets Yankees Colors

With “NYC” in its name, the end results can be a bit predictable. This modern-era ASICS sneaker inspired by retro styling continues to be one...

By Sneaker News January 11, 2025
1068

This ASICS GEL-Kayano 14 Is An Ironclad Winner

ASICS was hands-down one of the trendiest sneaker brands of 2024, and barring any major changes, they’ll be enjoying a similar level of success in...

By Andrew Rizzo January 10, 2025
1180

ASICS Adds “Metallic Birch” To The GEL-Kayano 14

The trending ASICS GEL-Kayano 14 is looking to carry its run of dominance into 2025 with new colorways, this new “Metallic Birch” edition being the...

By Andrew Rizzo January 6, 2025
1005