Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Asics and Limited EDT Prepare For Monsoon Season With A Weather Resistant GEL-Lyte 3
Being quite a seemingly slow year for Asics — aside from a third collaborative capsule with Kiko Kostadinov and a revival of their retro Kayano...
atmos Puts A World Map On Their Next ASICS Gel Lyte 3 Collaboration
When it comes to collaborations, few stores in the sneaker business go as hard as atmos. Their seemingly inexhaustible work ethic allows them to crank...
The Asics Gel Kayano 5 OG Finally Has A Release Date
The ASICS GEL-Kayano series is perhaps the most underrated footwear franchise in the history of the industry. Despite serving millions of runners to this day,...
mita Brings Back Its “Trico” Color Scheme To Celebrate 25th Anniversary Of ASICS GEL-Kayano
Long-time Asics stockist mita has been called upon to help the brand celebrate the 25th anniversary of their iconic GEL-Kayano sneakers, and they’re doing it...
24 Kilates And ASICSTIGER Present The Gel Lyte III “24 Kilates Express”
Collaborative partners since 2010, ASICSTIGER and Barcelona’s own 24 Kilates are teaming up again for a special take on the classic GEL-Lyte III, entitled the...
Korea’s Casestudy To Release Limited ASICS Kayano 25 During Seoul Fashion Week
South Korea is one of the largest emerging markets in the world of fashion, and Seoul-based sneaker boutique Casestudy is one of the retailers leading...
La MJC And ASICS TIGER Are Dropping Their Special GEL-Lyte III Again
Michael Dupouy of La MJC fame is a modern-day renaissance man. He’s covered the best of street culture every year since 2006 with his ALL...
Foot Locker, ASICSTIGER, and Pensole Team Up For A “Once Upon A Time In Kobe” GEL-DIABLO
After dropping the “Welcome To The Dojo” pack earlier in August, Foot Locker and ASICSTIGER are back again with another collaborative release — this time...
Foot Patrol’s ASICS GEL-Saga Is Inspired By Classic Anime
It’s been a busy few weeks for London-based Foot Patrol. After opening their newest retail location in Paris, they’ve now teamed up with ASICS for...