Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Derek Curry Of Sneaker Politics Honors The US Army With The ASICS GEL-Lyte III “Always Ready”
Before becoming a pillar of the sneaker boutique movement in the 2000s, Derek Curry first devoted himself to the Armed Forces in 1999. In 2003,...
COMME des GARÇONS SHIRT’s Latest ASICS Collaboration Covers The GEL-Lyte V In “Black/White”
Although COMME des GARÇONS is well-known as one of NIKE, Inc.’s most-established partners, the conglomerate’s SHIRT division has been collaborating with ASICS for quite some...
The ASICS GEL-Kayano 14 Is Now Available In “Mantle Green”
Over the last several years, the ASICS-GEL Kayano 14 has helped the Japanese institution cement itself in the world of streetwear via strategic collaborations. Recently,...
The ASICS GEL-Kayano 14 Appears In A Clean “Piedmont Grey/Glacier Grey” Colorway
With JJJJound having revealed their own GEL-Kayano 14 early last week, it’s likely many more people have opened their minds to the classic ASICS runner....