Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
adidas Hoops Taps Eric Emanuel For The N3XT L3V3L Futurenatural And Exhibit A
Eric Emanuel may be one of the Three Stripes’ most underused collaborators. After working with McDonald’s on a Forum Hi earlier in the year, the...
Ninja And adidas Reprise “In Time” Collection With Three ZX 2K 2.0 Drops
Tyler “Ninja” Blevins and his adidas family have been relatively quiet on the footwear side of things over the last year. Recently, however, both parties...
The Parley x adidas UltraBoost 21 Sees An Olive Makeover
Though Nike may have taken the spotlight with their recent sustainable initiatives, we shouldn’t forget what adidas and Parley achieved much earlier. In the many...
032c And adidas Reunite For Metallic Renditions Of The GSG TR And GSG Mule
With their next collaborative capsule, 032c and adidas are dialing it back. Instead of a full-fledged, multi-part collection, the two are only offering the GSG...
This Awkwardly-Branded Reebok Shaqnosis Crossover With Damian Lillard Features The adidas Logo
On August 12th, adidas‘ parent company announced that it had reached an agreement with Authentic Brand Group to sell Reebok for over $2 billion. In...
NEIGHBORHOOD To Release Their adidas Superstar 80s Exclusively In Japan
After a very brief departure to Anaheim, Japan’s NEIGHBORHOOD is back in adidas’ corner. This weekend, the two will bring back the basics, offering two...
adidas Launches “Life Needs Equipment” Microsite To Preview Upcoming Shop Collaborations
Today, adidas is often associated with high-profile partners the likes of Kanye West and his YEEZY imprint, but it’s been revolutionizing sportswear on its own...
Pharrell’s adidas Humanrace Sičhona Appears In Burgundy
Time and time again, Pharrell Williams has proven that he’s never-not-working. And whether he’s occupied with ventures into the hospitality industry or prepping the adidas...
atmos and adidas Get Autumn-Ready With The adidas Forum Low “Wheat”
Japanese retailer atmos has put itself on the map with its long-time partnerships with numerous big-name sportswear brands. Collaborations continue with atmos teaming up with...