Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PSG x Air Jordan 1 Zoom CMFT Coming In 2021
Originally teased via mock-up back in June, the PSG x Air Jordan 1 Zoom CMFT has recently emerged in unofficial in-hand images. At a glance,...
Pharrell And NIGO’s Friendship Materializes In Upcoming adidas Footwear Pack
Pharrell Williams and NIGO aren’t strangers. And while the two mavericks have collaborated on projects throughout their decades-spanning friendship, they’re helping their adidas family close...
Pharrell’s 19-Piece “Triple Black” adidas Collection Arrives December 12th
Although Pharrell Williams recently entered the skincare game with his Humanrace venture, the Virginia-native has carved out time to help his adidas family end 2020...
NASA And adidas To Release An Ultra Boost DNA In Core Black
NASA and adidas have extended their partnership well into the end of 2020, as another Ultra Boost proposition is slated to launch on December 6th...
Ninja Has Four More adidas ZX 2K BOOST Colorways In The Works
Tyler “Ninja” Blevins’ first collaboration with adidas sold out near-instantly when it launched on December 31st, 2019. Since then, the online gaming personality has modeled...
NIGO’s Human Made Looks To Classics, OG And Modernized, For Next adidas Capsule
NIGO is following up the launch of the well-received adidas Tokio Solar with a winter-inspired footwear and apparel capsule with adidas Originals. Among the former...
J.Crew’s New Balance 997 “10th Anniversary” Is Available Now
For decades, non-savvy consumers viewed New Balance as an insular brand. And while sneaker enthusiasts had been hip to the Boston institution’s catalog of collaborations,...
Nike Teases A New Air Fear Of God 1 In Upcoming Holiday 2020 Collection
Jerry Lorenzo has been rather quiet about his Nike Air Fear of God 1 silhouette since teasing a multi-colored option designed by his son, Jerry...
Jonah Hill And adidas Whip Up Three Monochromatic Takes On The Samba
Jonah Hill has solidified himself as an exciting force within men’s style over the last year, thanks in large part to tucked-in NBA jerseys and...