Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Tobias McIntosh On The Crenshaw Skate Club SB Dunk, Community, And Barack Obama Quotes
Tobias “Tobey” McIntosh isn’t your average 20-year-old. In the last six years, the South Los Angeles-native founded Crenshaw Skate Club, designed an Air Jordan sneaker,...
Bill Walton, Bonafide Dead-head, Gives Us His Take On The Grateful Dead Nike SB Dunks
What has separated this particular year from the entire previous history of the SB Dunk is the collaborations. Nike SB has been carefully selecting its...
Paul Rodriguez Talks the Primitive x Nike SB Dunk and His Legacy With Nike
When you think of Nike SB’s pro riders, the first name that comes to mind will very likely be Paul Rodriguez. And it’s for good...
Nike SB Archives: 2005’s Team Manager Series
Nike Skateboarding’s success did more to influence the rise of sneaker collaborations than any other single factor in the first decade of this millennium. The...