Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
OBJ’s Nike Tribute To LSU Tigers Releases On December 28th
First teased on his Instagram stories only last week, OBJ‘s homage to the LSU Tigers is planned for a release much sooner than expected, going...
Travis Scott x Nike Air Max 270 React Set To Release In March 2020
After being given the first class treatment by Jordan Brand — which entailed both an AJ1 and AJ6 served on an earth tone dressed and...
Official Images Of The UNDEFEATED x Nike Air Max 90 “White/Opti Yellow”
Teased in full only last week, UNDEFEATED‘s flirtations with Nike’s Air Max 90 has wrought many a colorway, some even exclusive to the now legendary...
Official Images Of The UNDEFEATED x Nike Air Max 90 In Black/Opti Yellow
After having been teased throughout the latter half of 2019, UNDEFEATED’s Nike Air Max 90 collection is set to release in its entirety right before...
Travis Scott’s Nike Air Max 270 React Collaboration Revealed
The alchemic touch of Travis Scott now lands on Nike Sportswear’s Air Max as a first look at a completely reworked model is revealed. While...
UNDEFEATED’s Nike Air Max 90 Collaboration Is Inspired By Supercross Jackets
It may be difficult to pinpoint the exact birthdate of sneaker culture as we know it today, but we can certainly recognize the milestone moments...
Detailed Look At The UNDEFEATED x Nike Air Max 90 “Optic Yellow” Set
After keeping things on the hush following the release of teasers, official images, and lifestyle lookbook shots earlier this fall, UNDEFEATED finally took to Instagram...
Undefeated Hints At Looming Release For Nike Air Max 90 Collaboration
UNDEFEATED has been a Nike and Jordan collaborator that has arguably never missed in its takes on fan-favorite models from both brands. The Los Angeles-based...
Official Images Of The Loopwheeler x Nike Air Max 95
The other half — maybe even the better one — to Loopwheeler’s upcoming 20th anniversary celebrations with Nike, the Air Max 95 lands much, much...