Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
P.E. Nation Brings Its Bold Attitude To The ASICS GEL-1130
Australia’s P.E. Nation athleisure brand may not be a household name stateside, but it’s using strategic partnerships – like a newly-surfaced ASICS GEL-1130 – to penetrate global...
Street Fighter Embarks On A Reebok Capsule With Dhalsim-Themed Zig Kinetica 2.5
Though some may disagree — likely favoring the team fights of hero shooters and MOBAs — fighting games are the backbone of competitive gaming, with...
One Block Down Hand-Beads A Trio Of Vans Slip-Ons
Over the course of the last few years, we’ve seen a number of boutiques rise to fame through their collaborative offerings. Union LA, for example,...
Phillip “Philllllthy” Leyesa Brings His Vision To His adidas NMD_S1 Collaboration
These days, collaborators can prop up from a variety of different industries as well as all corners of popular culture. And within the sneakersphere, the...
Stray Rats And New Balance Pay Tribute To 2007 With Upcoming MT580 Collaboration
With plans of a v2 underway, it’s clear that New Balance hasn’t yet forgotten about the MT580. And to help further usher the silhouette back...
First Look At The SOULGOODS x Nike Dunk High
SOULGOODS may not be a household name stateside, but the Beijing-based imprint has been using its affiliation with NIKE, Inc. to cultivate a presence outside...
Fucking Awesome Brings Outdoor And International Inspiration To Their adidas Experiment Executions
adidas Skateboarding’s rolodex of collaborators includes some of the sport’s most influential skaters. Jason Dill and his label Fucking Awesome, for example, are an important...
END. And adidas Originals Join Forces Again On A Forum “Varsity” Collection
Having debuted in 1984, the adidas Forum was engineered to meet the needs of the best basketball players at the time. In addition to assisting...
BAPE And New Balance To Release A Trio Of 57/40 Colorways On July 30th
Along with delivering new colorways of the BAPE STA, A BATHING APE continues to expand on their collaborative partnerships, befriending the likes of JJJJound as...