Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
The Parra x Nike SB Dunk Low Releases Tomorrow
Parra‘s name is known well in the sneaker community, the Amsterdam-based artist responsible for some of the most exciting Swoosh collaborations of all-time. And in...
A Ma Maniére Continues Masterful 2021 Collaborations With An Air Jordan 1 Retro High OG
Over the last 16 years, James Whitner has brought a sense of community and luxury to the retail landscape by way of endeavors like Social...
Where To Buy The fragment design x Travis Scott x Air Jordan 1 Low OG
Back in January, Travis Scott was spotted wearing an Air Jordan 1 Low OG with a lateral reverse swoosh. While many believed this pair to...
New Balance And Bandier’s “Move Her World” Includes A New Balance 327 And 57/40
While advancing the future of sports via new technologies and thoughtful design, New Balance has also recruited partners along the way that share the Boston-based...
Undefeated Recalls The Golden Era Of Exotic Materials With The Dunk Vs. AF-1 “5 On It”
Embarking on its Dunk vs. AF-1 journey in late June, Undefeated continues to recognize the roots of sneaker culture by welcoming the second part of...
The AMBUSH x Nike Dunk High “Atomic Green” Releases Tomorrow
AMBUSH and NIKE, Inc. have partnered on a couple of projects that’ve found niche audiences, but their Nike Dunk High collaboration has quickly garnered attention...
Kermit And Miss Piggy Reunite On The adidas Stan Smith
adidas has never been shy about collaborating with names (big or small). And for its latest joint-effort, the German sportswear behemoth has tapped two iconic...
The fragment x Travis Scott x Air Jordan 1 High Officially Releases Tomorrow
Hiroshi Fujiwara and Travis Scott are making use of a “fragment” of their imagination with their upcoming Air Jordan 1 High, stringing together both their...
BAIT Japan To Bring Back Their Reebok “East West” Pack
About three years ago, BAIT linked up with Reebok to present three “East West” takes on the footwear brand’s classics — the Ex-O-Fit, the Workout...