Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
Shopping Links
Nike Air Max 90
This Nike Air Max 90 Is Made For Retro Gamers
Only recently has gaming moved its way past nerd culture and into the mainstream, many now proud to consider themselves avid gamers, streamers, or professionals...
Nike Applies Metallic Gold Swooshes To The Air Max 90
Weekly, Nike only continues to further extend its anniversary library of new colorways for their beloved Air Max 90, and it’s clear that its momentum...
The Nike Air Max 90 Adds Safari Print To A Black And Orange Colorway
The Nike Air Max 90, though not often associated with the famed Safari print, is preparing to emulate the ever-popular atmos styling with its latest...
Official Images Of The Nike Air Max 90 “Remix Pack”
No strangers to working on special collections together, Foot Locker and Nike are strengthening their collaborative portfolio this month with a brand new Sportswear capsule...
The Nike Air Max 90 Spooks With Web-Covered Halloween Colorway
Though a night of mischief and candy for kids, Halloween has gradually turned into one of Nike’s most celebrated holidays. From the ooze of ParaNorman...
Nike Sportswear Unveils The Recycled Canvas Pack
Nike’s commitment to a more sustainable future is guided by their “Move to Zero” initiative — a promise to their consumers to produce apparel and...
First Look At The Ruohan Wang x Nike Air Max 90
Ruohan Wang, the artist whose Air Force 1 was teased not too long ago, seems to be brewing a collaborative collection with Nike far bigger...
DENHAM To Release Their Nike Air Max Trio Throughout September
Teased for the past few months via leaks and seemingly random in-store releases, DENHAM’s inaugural collaboration with Nike has finally received its official release date....
The Nike Air Max 90 Appears With An Assortment Of Summer-Friendly Neons
Throughout this current year, Nike has made it pretty much impossible for the sneaker community to ignore the Air Max 90 as they’ve rolled it...