Jovani Hernandez In 15 years, Montreal-based, JJJJound, has gone from digital mood board to creative agency working on solo and collaborative projects with Vans, Bassi and A.P.C., among others. On October 14th, the Justin Saunders-led label will release a navy New Balance 990v4.
While much more understated than the New Balance 992 duo JJJJound dropped in August 2020, the newly-surfaced pair delivers a “reworked” proposition instead of a simple paint job. Premium pig suede and mesh throughout the pair’s upper boasts muted navy and black hues that work in-tandem with the ENCAP midsole technology for an aesthetic that pars well with dark tonal loungewear. “JJJJound”-branding appears on the spine and sock-liner, as well as the special edition box. The five-year-old silhouette’s reflective detailing reprises its standard role, but the included secondary elastic laces introduce newfound functionality to the New Balance sneaker via a logo-molded toggle lace-keeper. Together, the aforementioned components create a look that feels authentic to both parties involved.
Enjoy official imagery of the shoes here below, and prepare to pay $265 USD at JJJJound.com on October 14th for a pair. A global launch via NewBalance.com will follow on October 21st at 10am ET.
For more sneaker news, check out the Nike Air Max 97 ahead of its 25th anniversary.
WHERE TO BUY
JJJJound x New Balance 990v4
US 10/21/2021 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| New Balance US | Standard | Check Site |
Images: JJJJound
