567812

Michael Jordan Was Wearing New Balance Sneakers in the Original “Jumpman” Photo

Michael Jordan Was Wearing New Balance Sneakers in the Original “Jumpman” Photo

Jordan New Balance Jumpman Photo 1

The photo above recently made headlines when the man behind the camera, Jacobus Rentmeester, sued Nike for violating copyright of the photo and using it beyond what was agreed. What makes this story a bit juicier is that Michael Jordan, who at the time was not under contract with Nike or any brand, was actually wearing a New Balance sneaker in the photoshoot. Jordan would later go on and sign on with Nike to create Jordans, and the rest, of course, is history. Check out these original scans from LIFE magazine below.

Jordan New Balance Jumpman Photo 3

Jordan New Balance Jumpman Photo 4

Jordan New Balance Jumpman Photo 2

Latest News

Nike Draws Up The Vomero Premium In A Soothing Chalk

With a healthy assortment of colorways set to drop this season, the super-cushioned Nike Vomero Premium is showing no signs of slowing its strong pace....

by Sneaker News 10 hours
293

Nike Air Max 90 “Valentine’s Day” Is Available Now

Updated January 18th, 2026: The Nike Air Max 90 “Valentine’s Day” just dropped on Nike.com in men’s sizes. The black is available HERE. The red...

by Matt Varga 10 hours
1925

Nike Air Force 1 "Valentine's Day Locket" Is Available Now

Updated January 18th, 2026: The Nike Air Force 1 Low “Valentine’s Day Locket” just dropped on Nike.com in men’s sizes. The black is available HERE....

by Sneaker News 10 hours
10186