Ben Felderstein 
The Air Jordan 11 “Win Like ’96” is gearing up for a full-scale release in sizes available for the entire family. With a plethora of Foot Locker locations confirmed to be carrying stock, this all-red selection can be had by anyone who wants a pair. It is hard to complain about Jordan Brand giving all of its fans an opportunity at purchasing a high profile release the likes of this one, but it does raise some interesting questions.
In the world of sneakers, one of the most coveted aspects of a sneaker release is the shoe’s exclusivity. If a sneaker is limited to a small number of pairs, it increases the value of the shoe as well as the demand among consumers. That begs the question, if this Jordan 11 is so readily available, will that lack of scarcity decrease its demand? Clearly the Jordan Brand brass involved with this decision are more concerned with doing the right thing and giving everyone a chance at securing a pair, but that debate is surely interesting.
Last year’s release of the Air Jordan 11 “Space Jam” was Nike’s most successful sneaker release of all time due to its massive availability and the hype and history surrounding that particular colorway. Will the bold and attractive all-red colorway of the “Win Like ’96”, combined with its retail abundance give it a chance to give the “Space Jam” a run for its money? That release will certainly be hard to top, but if any shoe has a chance, it could absolutely be this one.
Let us know what you think about Jordan Brand’s decision to make the Air Jordan 11 “Win Like ’96” a readily available GR and tell us if you think it can top the legendary Space Jams.
AIR JORDAN 11 “WIN LIKE ’96”
Release Date: DECEMBER 9TH, 2017
AVAILABLE AT eBay
$220
Style Code: 378037-623
Style Code: 378038-623 (GS)
Style Code: 378039-623 (PS)
Style Code: 378040-623 (TD)
Style Code: 378049-623 (CRIB)
