Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
First Look At The CNCPTS x ASICS GEL-Kayano 14 “Out Of Office”
Long-time sneakerheads know that few collaborative forces in the industry are as reliable as CNCPTS. Already uniting with Sperry, New Balance, and adidas this year,...
The ASICS GEL-Nimbus 10.1 Surfaces In Green Metallics
Following a rollout headlined by a limited Stefon Diggs collab, the ASICS GEL-Nimbus 10.1 is ready to cement itself as a bonafide mainline offering. Continuing...
Bleach Unveils ASICS Collaboration During New York Comic Con
All eyes are on the world of comics as New York Comic Con kicks off with a four-day event through the weekend. Amidst the heightened...
Kith Loyalty Members Get First Dibs On Upcoming ASICS Collaborations
Updated October 18th, 2024: The Kith x ASICS GEL-Nimbus 10.1 + GEL-Kayano 12.1 will release on October 21st, 2024 exclusively through Kith in-store and online....
nonnative Brings GORE-TEX To The ASICS GEL-Terrain
ASICS and contemporary fashion label nonnative are following up their military boot collaboration from 2020 with another outdoor-minded shoe, bringing GORE-TEX fabric to the GEL-Terrain....
Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”
Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...
Hiking Aesthetics Define The PLEASURES x ASICS GEL-NYC
Update: Official images of the PLEASURES x ASICS GEL-NYC have been uploaded. The shoes are currently set to release this October via raffle on PLEASURES’...
ASICS Returns To The Earthenware Pack For Fall/Winter 2024
As the face of current tech runner styles, it’s been hard to find a pair of ASICS GEL-Kayano 14s; most inline and collaborative editions either...