Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear beneficiary and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-Kayano 14 Impresses In “Pistachio”
The tech runner movement feels like it’s lasted longer than most sneaker trends, until you consider that it’s rooted in an emphasis on comfort from...
The ASICS GEL-Kayano 14 Coats In “Raw Indigo”
No one can credibly accuse the ASICS GEL-Kayano 14 of being a “sleeper” at this point, but the marketing budget behind the model might lead...
The ASICS GEL-Kayano 12.1 Lands In “USA” And “Brazil” Colors
The ASICS GEL-Kayano 12.1 saved some of its biggest headlines for last in 2025, serving as the canvas for strong fourth quarter collaborations like a...
Techy Meets Formal On The ASICS GEL-Kinetic SP
Sneaker loafers and other formal hybrid mashups have been one of the hottest topics in the footwear world in 2025, more a viral trend than...
Hidden NY Takes A Trip To The Dark Side With The ASICS GEL-DS Trainer 14 “Dusk”
Anonymous Instagram moodboard turned streetwear label Hidden NY is one of the best examples of how strong content curation and identity can build brands. The...
SHUSHU/TONG Doubles Down On Balletcore With The ASICS GEL-Kinetic Fluent
Ten years ago, it would’ve been impossible to imagine a brand like ASICS on the runway, even as the brand experienced a golden age surrounding...
The ASICS GEL-Cumulus 16 Goes Earthy
The casual consumer may only know ASICS from current titans like the GEL-Kayano 14 or GEL-1130, but they’d be leaving so much of the Japanese...
The ASICS GEL-Kayano 14 Spills Out A Contemporary “Cream/Blue Coast”
The ASICS GEL-Kayano 14 usually sticks to a familiar formula built around silver overlays and a single dominant accent color. Every so often, though, a...
“Hinoki Beige” Slices Through The ASICS GEL-Kayano 14
In many ways, the rise of the ASICS GEL-Kayano 14 overlays one-to-one onto the cresting tech runner moment, still going strong several years into its...