Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Air Jordan 13, Air Max 95, And More In 2015’s Nike Doernbecher Collection
The 2015 Nike Doernbecher Collection has officially been unveiled. The collection includes the Air Jordan 13 Retro, Nike LeBron 13, Nike Air Max 95, Nike...
Triple Threats: The Best Three-Way Sneaker Collabs
The sneaker collaboration is a more-than-common sight in the current sneaker landscape. But there’s still one way to do a collab with some uniqueness: add...
Another Aztec-Inspired Reebok Collaboration By Packer Shoes
The Reebok Aztec, one of the brand’s most famous running models from the early 1980’s, will be making a comeback this month to the delight...
Paul Rodriguez Talks the Primitive x Nike SB Dunk and His Legacy With Nike
When you think of Nike SB’s pro riders, the first name that comes to mind will very likely be Paul Rodriguez. And it’s for good...
Fabolous Speaks Out On His First Ever Sneaker Collaboration, the Ewing 33 Hi “Fame & War”
Not even the cold conditions of rain could stop a line of eager fans from waiting a block around Tribeca’s Sounds of Brazil for today’s...
Sneaker News NINE@NINE: Memorable Themed Collab Packs
Throughout sneaker history—and now even more than ever—there have been countless collaborations between sneaker brands and the boutiques, personalities, and fashion labels that run parallel...
adidas YEEZY: A Decade in the Making
To say that Kanye West’s influence on the sneaker game is unmatched would be an understatement. No celebrity has moved the needle so powerfully for...
Nosetalgia for the EQT: Pusha T Talks His First Ever adidas Collaboration
Pusha T’s seen it all within the rap industry – from a legendarily hot start with the Pharrell cosigned Lord Willin‘ as a member of...
Sneaker News NINE@NINE: Underrated Reebok Pump Collabs
For the past few years, Reebok has made it an annual tradition to celebrate the important anniversaries of their classic models by doing large collaboration...