Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
J. Crew And New Balance Step Into The Wild For Their Latest 997 Collaboration
In continuation of their longstanding partnership, J. Crew and New Balance are uniting once more for two new takes of the classic 997 silhouette titled...
Red Wing And New Balance Collaborate On A Finely Crafted 997
Red Wing boots and New Balance 997s are two Americana style favorites, so now the Minnesota-based boot brand has joined forces with the Massachusetts-stationed sneaker...
Korea’s thisisneverthat And New Balance Present A “Physical Fitness Uniform” Capsule
Among the most recognizable Korean streetwear labels — thanks in part to the support from notables like BTS in their “Save Me” music video —...
New Era 59FIFTY And New Balance Collaborate On A Customizable 997H Pack
Few things are more quintessentially “sneakerhead” than perfectly matching your cap with your kicks, so New Era has worked their magic on a New Balance...
Concepts Reveals New Balance 997S “Esruc” Inspired By The Infamous Babe Ruth Trade
When Red Sox owner Harry Frazee sold Babe Ruth to the New York Yankees in 1919 — reportedly to fund his Broadway ventures — it...
Todd Snyder And New Balance Celebrate Pride Month With The 997 “Love”
Though almost halfway into Pride Month, celebrations still run strong with footwear undoubtedly being the central canvas on which brands display their support for the...
Celtic Football Club Goes Green With The New Balance 997H
Following their Treble Treble success, long-time sponsor and close supporters, New Balance, are offering up a celebratory colorway of the 997H dressed up in the...
Bodega Reveals New Balance 997S “No Bad Days”
Easily one of the best 2019 has had to offer in the way of collaborations, Bodega‘s recent New Balance 997S popped off in a fashion...
Comme des Garcons HOMME x New Balance 997S Revealed
Often walking the line between minimalism and more outlandish, avant-garde designs, Rei Kawakubo’s many diffusion lines amongst the ever-branching Comme des Garcons institution continue to...