Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Don’t Miss Out On The Extra Butter x Happy Gilmore x adidas Golf Collection Or You’ll Pay
“…or how about you go eat some hay, or make things out of clay?” Part sneaker fanatics and part movie mavens, the team at Extra...
Marimekko’s Debut adidas Collection Blends The Art Of Print-Making With Performance
For decades, adidas has been at the forefront of the marriage between performance sportswear and fashion. Finnish design house, Marimekko, is the latest institution to...
You Can Now Customize Your adidas UltraBOOST With LEGO Blocks
Following a highly-lauded collaboration from September, LEGO and adidas announced a long-term partnership in late October. Since then, both institutions have produced a handful of...
Beyoncé’s IVY PARK x adidas “ICY PARK” Collection Drops This Weekend
Beyoncé’s IVY PARK imprint hasn’t been quiet since entering a long-term partnership with adidas back in January 2020, but its last drop didn’t make the...
Beyoncé’s IVY PARK And adidas To Drop A White/Gum UltraBOOST OG Soon
Beyoncé’s IVY PARK imprint has yet to produce adidas collaborations on the scale of Pharrell’s Human Race, but it’s gradually amassed a healthy roster. For...
Pharrell’s 19-Piece “Triple Black” adidas Collection Arrives December 12th
Although Pharrell Williams recently entered the skincare game with his Humanrace venture, the Virginia-native has carved out time to help his adidas family end 2020...
NASA And adidas To Release An Ultra Boost DNA In Core Black
NASA and adidas have extended their partnership well into the end of 2020, as another Ultra Boost proposition is slated to launch on December 6th...
Packer Teases Upcoming adidas Consortium Ultra 4D Collaboration
adidas 4D cushioning hasn’t gained the widespread attention of the Three Stripes’ BOOST proposition, but that’s gradually changing with the adidas Ultra4D, a silhouette that...
A Triple-Black Pharrell x adidas Ultra Boost 2020 Arrives December 12th
As Kanye West further solidifies his Yeezy empire as an independent entity, Pharrell Williams continues to lend his creativity to some of adidas’ most important...