Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
PLEASURES And ASICS Put The “GEL” Back In GEL-LYTE III
From 2019 to early 2021, PLEASURES joined forces with a number of sneaker brands, from Converse all the way to ASICS. And after almost two...
Awake NY Colors Up A Trio Of ASICS GEL-Lyte 3 Collaborations
AWAKE NY has been crafting covetable sneaker collaborations for quite a few years now, from a set of GEL-Kayano 5 360s to a wide range...
The Sneaker Freaker x atmos x ASICS GEL-Lyte III “Alley Cats” Drops Globally On July 4th
Over the decades, Sneaker Freaker has lent its creative vision to a number of footwear projects. Recently, the Australia-based publication launched yet another ASICS GEL-Lyte...
Derek Curry Of Sneaker Politics Honors The US Army With The ASICS GEL-Lyte III “Always Ready”
Before becoming a pillar of the sneaker boutique movement in the 2000s, Derek Curry first devoted himself to the Armed Forces in 1999. In 2003,...
atmos Teases An ASICS GEL-Lyte III Collaboration Inspired By Tokyo And NYC’s Subways
Despite the ASICS GEL-Lyte III celebrating its 30th anniversary in 2021, it seems the split tongue-donning design has some unfinished business, as it’s set to...
The Naruto Shippuden x ASICS GEL-LYTE III Shows Us Its Ninja Way
Before its final arc came to a close, Naruto was easily counted among the big three, ranking highly next to both One Piece and Bleach....
AFEW To Launch Its ASICS GEL-Lyte III “Beauty Of Imperfection” On February 26th
In early February, AFEW announced that it had created a one-of-one ASICS GEL-Lyte III under the “Beauty Of Imperfection” banner in order to raise money...
AFEW And ASICS Embody Wabi-Sabi With The GEL-LYTE III “Beauty Of Imperfection”
Over the past decade, AFEW and ASICS have worked together on some of the GEL-LYTE III‘s most interesting projects. Back in 2015, for example, the...
SVD Brings An Eco-Conscious Approach To Its ASICS GEL-Lyte III Collaboration
Spanish retailer, sivasdescalzo (SVD), has recently unveiled its first-ever collaboration with ASICS. The canvas?: The ever-popular ASICS GEL-Lyte III. Beyond reimagining Shigeyuki Mitsui’s iconic 31-year-old...