Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Official Images Of The UNDEFEATED x Nike Air Max 90 In Black/Opti Yellow
After having been teased throughout the latter half of 2019, UNDEFEATED’s Nike Air Max 90 collection is set to release in its entirety right before...
UNDEFEATED’s Nike Air Max 90 Collaboration Is Inspired By Supercross Jackets
It may be difficult to pinpoint the exact birthdate of sneaker culture as we know it today, but we can certainly recognize the milestone moments...
Detailed Look At The UNDEFEATED x Nike Air Max 90 “Optic Yellow” Set
After keeping things on the hush following the release of teasers, official images, and lifestyle lookbook shots earlier this fall, UNDEFEATED finally took to Instagram...
Undefeated Hints At Looming Release For Nike Air Max 90 Collaboration
UNDEFEATED has been a Nike and Jordan collaborator that has arguably never missed in its takes on fan-favorite models from both brands. The Los Angeles-based...
Official Images Of The Loopwheeler x Nike Air Max 90
Turning sweatshirts into sneakers has always been Loopwheeler’s collaborative tool of trade when Nike’s involved, and after a few years away from the culture, the...
Loopwheeler And Nike Weave A Cozy Set Of Air Maxes
Though many may have forgotten, the Japan-based specialist Loopwheeler has long been a part of Nike history, though their somewhat obscure presence may have kept...
Where To Buy The Basement x Nike Air Max 90 For London
Ostensibly saving the best for last, The Basement‘s Nike collaborations culminate in what is effectively a love letter to London proper, bearing palettes and removable...
The Basement Adds Jewel Swooshes To The Winterized Air Max 90 “Manchester”
Essentially a small tour through Europe, The Basement‘s latest Nike collaborations along the Air Max 90 are ostensibly a love letter to the many cities...
The Basement’s Nike Air Max 90 “City Pack” Is Inspired By Glasgow, Manchester, And London
Slowly trickling out teases to their second-ever Nike collaboration, internet group The Basement, with their quite massive UK-based following, continues to unveil more and more...