Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A-COLD-WALL* To Release Another Hand-Dyed Nike Zoom Vomero 5 “Redox”
One of the most divisive silhouettes of 2018 upon its original release, A-COLD-WALL‘s heel piece-equipped take on the Nike Zoom Vomero 5 revived a long-dormant...
Where To Buy The Undercover Gyakusou Nike Running Spring 2019 Collection
Coming close to the 10-year anniversary of their partnership, the Swoosh Brand and Jun Takahashi of UNDERCOVER have returned with their latest co-created Gyakusou collection,...
Official Images Of The Supreme x Nike Air Max Tailwind IV
With Supreme‘s SS19 season now in full swing, official images of their highly anticipated Nike Air Max Tailwind IV in two colorways have surfaced. Using...
Mackenzie Short’s Nike Free Run Is Back To Celebrate 15 Years Of Doernbecher Freestyle
With an eye toward keeping the 15 years of Doernbecher Freestyle commemoration going, the Swoosh is diving back into its archives again to unearth Mackenzie...
Is This The Nike Zoom Fly SP Doernbecher?
It’s become a lifestyle classic, seamlessly bridging the divide between performance running and high-end street style. It’s been a collaborative centerpiece, worked on by the...
The Nike Zoom Fly Sp GYAKUSOU Collection Releases October 4th
Since its commencement back in 2010, Nike’s GYAKUSOU line has merged Nike’s latest and greatest performance technology together with the sui generis stylings of UNDERCOVER...
The UNDERCOVER x Nike Zoom Fly SP Is Releasing In Royal Blue
Last year it would have been foolish to think that anyone could challenge Virgil Abloh and Off-White‘s spot as Nike’s top collaborative partner. Although 2018...
Is This The Gyakusou x Nike Zoom Fly SP?
Nike’s Gyakusou line, a collection of fashion-forward running shoes and apparel that blends the Swoosh’s propensity for highly technical materials with legendary UNDERCOVER designer Jun...
La MJC x Mizuno Wave Rider 1 Celebrates 3rd Anniversary Of Club 75
After bursting back onto the scene at the tail end of this March the Mizuno Wave Rider 1 is returning to market again, this time...