Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

Crinkled Silver Overlays Drape The Latest Air Jordan 1 Mid

Updated March 20th, 2024: The Air Jordan 1 Mid “Crinkled Silver Foil” is now available via Nike.com. Our “Where To Buy” section just below contains...

By Andrew Rizzo January 18, 2024
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The Women’s Air Jordan 1 Low “Denim” Is Available Now

Updated February 21st, 2024: The Air Jordan 1 Low “Denim” is available now on Nike.com. Denim material has made its way onto a variety of...

By Andrew Rizzo January 17, 2024
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Lethal Shooter, The Most Sought After Jumpshot Coach, Gets His Own Jordan Luka 2 PE

When he’s not pulling off ridiculous long range trick shots with booby-trapped basketball rims, he’s elevating the games of the NBA’s top talents by fine-tuning...

By Sneaker News January 17, 2024
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The Georgetown Hoyas Receive An Air Jordan 23 PE

The Georgetown men’s basketball team just got treated to some Jordan Brand excellence with a special player-edition colorway of the Air Jordan XX3. A long-time...

By Sneaker News January 17, 2024
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September’s Air Jordan 5 “El Grito” Celebrates Mexican Independence Day

Jordan Brand is recognizing the growing cultural boom of Mexico by celebrating one of the country’s most significant historical events through a special sneaker release....

By Sneaker News January 17, 2024
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Howard University Unveils An Incredible Air Jordan PE Display

In 2022, Jordan Brand welcomed Howard University into the family via a newly-established 20-year partnership, with goals of elevating the HBCU’s athletic department by unlocking...

By Sneaker News January 16, 2024
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Subtle Volt Detailing Takes On The Jordan Luka 2

Shortly after unveiling a vibrant neon Luka 2 “Tar Heels” Player Edition sneaker for UNC, Nike and Jordan Brand have introduced an inline version of...

By Andrew Rizzo January 15, 2024
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Bruce Brown Sports Silver Air Jordan 11 PE To Accept NBA Championship Ring

Bruce Brown, one of the key role players of the 2023 NBA Champion Denver Nuggets, finally received his hardware on the night of January 14th,...

By Sneaker News January 15, 2024
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This Jordan Luka 2 PE For UNC Explains The Origin Of The “Tar Heel”

For Jordan Brand, storytelling is at the core of the incredible Player Exclusives made for its athletes. We’ve seen it displayed creatively through intense colors...

By Sneaker News January 14, 2024
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