Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Latest Air Jordan 1 Mid Craft Alternates Left And Right With Inconsistent Suedes

Updated April 1st, 2024: The Air Jordan 1 Mid Craft is available now via Nike.com. At first glance, Nike’s latest Air Jordan 1 Mid delivery...

By Andrew Rizzo January 23, 2024
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Where To Buy The Air Jordan 1 Retro High OG “Dusted Clay”

The women’s-exclusive Air Jordan 1 Retro High OG “Dusted Clay” releases on March 6th for $200. This delivery represents a continuation of Jordan Brand’s embrace...

By Sneaker News January 23, 2024
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Crimson Tint Gently Lands On The Air Jordan 1 Low

Updated March 28th, 2024: The Air Jordan 1 Low “Crimson Tint” is available now via Nike.com. Just below, you’ll find our “Where To Buy” section with...

By Sneaker News January 23, 2024
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Your Air Jordan 1s Just Got More Comfortable With The New Slip-On Mule Model

In recent years, Jordan Brand’s creative design has really begun to stretch the limits of the Air Jordan 1, extending and reducing the original mid/high...

By Sneaker News January 22, 2024
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Available Now: Travis Scott Air Jordan 1 “Olives” At Home

Updated March 20th, 2024: The Air Jordan 1 Low “Anthracite” is now available via Nike.com. Our “Where To Buy” section just below contains direct Nike.com...

By Andrew Rizzo January 22, 2024
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Pastel Easter Hues Adorn The Jordan Legacy 312 Low

Jordan and the Easter Bunny have one thing in common: They get air. For its next trick, Jordan Brand pulls an Easter-themed Jordan Legacy 312...

By Andrew Rizzo January 19, 2024
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Detailed Look At The Air Jordan 5 “White/Black”

The Air Jordan 5 will be a rare selection in 2024, with only a handful of releases confirmed throughout the calendar year. One such drop...

By Sneaker News January 19, 2024
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First Look: A Ma Maniere x Air Jordan 4 “Phantom”(2024)

All eyes are on the city of Paris with the fashion and sneaker world at large convening in France for Fashion Week. First looks at...

By Sneaker News January 18, 2024
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Crinkled Silver Overlays Drape The Latest Air Jordan 1 Mid

Updated March 20th, 2024: The Air Jordan 1 Mid “Crinkled Silver Foil” is now available via Nike.com. Our “Where To Buy” section just below contains...

By Andrew Rizzo January 18, 2024
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