Air Jordan

Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.

While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)

Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of  Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.

Air Jordan

The Air Jordan 1 Low OG EX Returns In “Sail/Atmosphere Grey”

Deconstructed styles and inside-out aesthetics reigned supreme over the last few seasons, with few rivaling the popularity exuded by the Air Jordan 1 Low OG...

By Jared Ebanks January 31, 2023
28228

The Air Jordan 1 Zoom CMFT 2 “Valentine’s Day” Releases On February 9th

While hearts are filled with admiration in February, The Swoosh is making sure your feet are feeling the love too with their latest collection of...

By Jared Ebanks January 28, 2023
52861

Black And Red Alternate On This GS Air Jordan 1 Low

Alongside its mid-top construction, the low-top cut of Jordan’s first signature silhouette continues to provide an inclusive number of silhouettes for the youngest Jumpman endorsers,...

By Jared Ebanks January 26, 2023
6033

Air Jordan 1 “Satin Bred” Releasing Holiday 2023 As Women’s Exclusive

The Jumpman has a history of reimagining some of their most iconic styles and releases. Few interpretations, though, are as notable as that of the...

By Michael Le January 26, 2023
18862

This Upcoming Air Jordan 1 Low Craft Features “Tech Grey” Colored Panels

Over the last thirty-eight years, the Air Jordan 1 Low has appeared in countless styles ranging from the heritage-driven to the experimental. Recently, the sneaker...

By Jovani Hernandez January 25, 2023
17035

This Air Jordan 1 Golf “Noble Green” Is Fit For The Northwest

Whether you’re an alumni (or student) or Oregon or a staunch supporter of the low-payroll Oakland Athletics, the pairing of green and yellow will instantly...

By Sneaker News January 24, 2023
7556

The Air Jordan 1 Mid Craft Reappears With “Cement Grey” Panels

New Air Jordan 1 Mid styles have become common over the last handful of years. And while some are tired of the silhouette, NIKE, Inc....

By Jovani Hernandez January 23, 2023
5473

“Lilac” Accents Brighten The Air Jordan 1 Elevate’s Chosen Black Toe

The Air Jordan 1’s offshoots have allowed Jordan Brand’s retro line to preside within the cultural spaces that it draws additional appreciation from. Affixing a...

By Jared Ebanks January 23, 2023
1447

Start The Morning With The Air Jordan 1 Low “Mocha”

The Air Jordan 1 Low has stormed into 2023 with a bevy of propositions cast across the full spectrum of the brand’s favored color palette....

By Jared Ebanks January 23, 2023
36646