Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
Shopping Links
Nike Air Max 90
Nike Ushers In The “Camo Pack” With Three Pairs Of Air Max 90s
Every Air Max model has a look that it tends to return to; the Air Max Plus has minted countless iterations on “Sunset,” the Air...
Cozy Suede And Contrast Soles For The Air Max 90 “Light Orewood Brown”
Each season, we’re treated to a slew of Nike Air Max 90 looks, many playing off of the model’s grey-dominant early editions, simply tuned up...
Nike Embraces “Beef & Broccoli” With This Winterized Air Max 90
It’s perhaps only second to “Wheat” in sneakerheads’ winter wardrobes: the “Beef and Broccoli” colorway. Birthed out of the popularity of stop-in Chinese take-out and...
The Nike Air Max 90 “Safety Orange” Plays Off Its Own Iconic DNA
It may not get as much pub as the Air Force 1 or the Dunk, but Nike has shown unwavering commitment to the Nike Air...
The Women’s Nike Air Max 90 “Snakeskin” Adds A Touch Of Pink
The Zodiac calendar is set to bring a boon of exotic footwear options to shelves, highlighted by the Jordan Year Of The Snake collection for...
Nike Erupts An Air Max 90 “Volcano”
Nike isn’t afraid to go outside the box when it comes to sneaker design, be it through hybrid models like the new Air Max Waffle...
Hit The Links In Timeless Style With The Nike Air Max 90 Golf
We interrupt everyone’s attention away from the Wu Tang Dunk and Drake’s Mint Pillow NOCTAs with some news: Nike is dropping another Air Max 90...
The Nike Air Max 90 And Exotic Snakeskin Is The Pairing You’ve Been Waiting For
Snakeskins on the Air Max 90 may not happen often, but did you know that this odd pairing is one of the more esteemed pairs...
The Nike Air Max 90 Tweaks Up A 2020 Colorway
Nike Air Max 90 fans had it good in 2020. In celebration of the model’s landmark 30th anniversary, Nike debuted a new re-crafted cut, retro’d...