Air Jordan 1 Low
The Air Jordan 1 Low is a lifestyle sneaker from Brand Jordan, a subsidiary of NIKE, Inc. Debuted in 1985, the model has historically served as a casual take on Michael Jordan's first signature sneaker, the high-top Jordan 1.
At a glance, the sneaker resembles the Nike Dunk Low, which has experienced a surge in popularity since 2019. Both models are rooted in performance-basketball, and were designed by Peter Moore. The Jordan 1 Low isn't as coveted as its “doppelgänger,” but it's historically boasted a similar knack for bold color-blocking, playful themes and experimental construction. Additionally, the silhouette is among the cheapest Jordans, with a retail price of $90 USD (adults), $75 USD (big kids), $60 USD (little kids) and $45 USD (toddlers).
Despite launching in 1985 at the inception of the Air Jordan line, the sneaker has since largely deviated from its original design. “NIKE AIR” branding on the tongue has commonly been replaced with Jumpman logos, while the line's wings insignia has moved to the lower heel from the ankle tab. “OG”-distinguished, special editions of the low-top Jordan 1 deliver the aforementioned details, but for a higher premium. Pairs have also been scarce, with collaborators the likes of Travis Scott and Dior being among the select few to reintroduce Moore's original design.
Throughout 2021, NIKE, Inc. seems poised to return the sneaker to 1985-form without relying on collaborations. Various rumors surfaced before the year began reported numerous colorways of the Jordan 1 Low OG arriving around spring. While the full scope of the model's plans has yet to unfold, the momentum around Jordan's winning legacy depicted in ESPN's “The Last Dance” docu-series; resurgence of Nike SB's similar low-top sneaker; and celebrity endorsements will ensure the 36-year-old design assists the Air Jordan collection in maintaining the title of most successful athlete-specific line ever.
The low-top retro may experience price hikes throughout 2021, but currently has an MSRP of $90 USD. Special edition pairs of the non-original Jordan 1 Low cost $100 USD, while “OG” versions of the sneaker arrive at $130 USD.