Jayson Tatum
Jayson Tatum is the newest member of the Jordan Brand signature family, launching the Jordan Tatum 1 in the Spring of 2023. The four-time All-Star and Boston Celtics superstar has cemented himself as one of the best young talents in the NBA, leading the Celtics to the NBA Finals in 2022.
Boasting the brand’s lightest on-court tooling, Tatum’s Zoom assisted signature silhouette remains grounded in a number of personally connected colorways and storytelling opportunities. For more on Tatum and his debut shoe, check out the stories below.
Jayson Tatum
Portland’s Deadstock Coffee Puts A “Mocha” Spin On The Jordan Tatum 2
Ian Williams worked his way up from janitor to shoe designer at Nike before launching Deadstock Coffee in 2014, the world’s first sneaker-themed coffee shop...
Jayson Tatum And Jordan Unveil The Tatum 2: Releasing March 2024
As Jordan Brand’s latest and youngest signature athlete, Jayson Tatum occupies a reserved space in the Jordan Sport category. Sauntering into the arena each night...
The University of Michigan Coats Its Jordan Tatum 1 PE With Denim Accents
Throughout the past few months, Jayson Tatum and Jordan Brand have been gifting Jumpman-sponsored programs with camouflage-style Player Exclusives of the Jordan Tatum 1 for...
Jayson Tatum May Be A Blue Devil, But These Jordan Tatum 1 PEs Are Ready For The Hurricanes
In the midst of a four-game win streak, and the Celtics are sitting comfortably in first place within the Eastern Conference. Energized by the lightest...
Jayson Tatum Debuts The Jordan Tatum 1 “Snow Cone” PE
Alongside senior Jordan Brand designer Kelsey Amy, Jayson Tatum has maintained one of the best Player Exclusive lineups amidst the NBA’s current crop of both...
Ranking The Debut Signature Shoes For The 2023-2024 NBA Season
The signature basketball ecosystem is in the midst of a changing of the guard. LeBron James, Kevin Durant and Stephen Curry; all once in the...
A Bleached Tie-Dye Consumes The Latest Jordan Tatum 1
Jayson Tatum has brought a personal touch to a number of the colorways of his first signature silhouette with Jordan Brand. From dressing the low-top...
The Jordan Tatum 1 “Wave Runner” Releases On October 20th
Each summer, Jayson Tatum can almost certainly be found with his son Deuce surrounded by a body of water. Whether it’s crashing through ocean waves...
The Jordan Tatum 1 “Home Team” Releases On September 8th
Despite a largely negative first impression, the Jordan Tatum 1 debuted to relatively positive fanfare. And it’s likely opinions will remain high heading into the...