Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
The Nike Air Max 90 Goes Monochrome Grey For Winter
One could argue that no footwear vertical has been as negatively impacted by the rise of Y2K tech runners as Nike’s stable of ’90s Air...
This Nike Air Max 90 “Woodgrain” Is Inspired By Custom Speakers
What good is the best music taste in the world if you don’t have the sound system to back it up? The physical hardware to...
The Nike Air Max 90 Sprinkles On “Laser Orange” Accents
It’s been some time since the Nike Air Max 90 received a major push from Nike in the form of frequent collaborations, but Tinker Hatfield’s...
The Nike Air Max 90 Gets Another Croc Skin Colorway In “Tattoo”
There’s no doubt that the Nike Air Max 95 has been the belle of the ball throughout 2025, but don’t discount Nike’s more low-key efforts...
The Nike Air Max 90 Borrows “Neon” For Spring 2026
Even in a year that gave the silhouette collaborations with A-list streetwear brands like Corteiz and UNDEFEATED, it’s telling that the “Neon” became the hottest...
Nike Is Bringing Back An Air Max 90 From 2002
Though unquestionably lower on the pecking order than the Nike Air Max 95 this year, the Air Max 90 has still managed to carve out...
size? Is Dropping A “What The” Style Nike Air Max 90 For Their 25th Anniversary
This one’s for the diehards. Though the celebration of the Air Max 95 remains the dominant drumbeat of 2025, size?, amid their own anniversary festivities,...
“Sanded Purple” Slinks Onto This Murdered-Out Nike Air Max 90
In just a few short weeks, we’ll officially close the book on the year-long celebration of the Nike Air Max 95. Almost the entire way...
SHOCK DROP: Grateful Dead x Nike Air Max 90
UPDATE: The sneakers have shock dropped via the Nike SNKRS app HERE. Nike, Oregon, and the Grateful Dead have come together for a limited Air...