Nike Basketball

Nike Basketball

The Sabrina 2 Is Available Now On Nike By You

Sneakerheads and hoopers alike have come to a consensus; from both a design and performance standpoint, Sabrina Ionescu’s signature shoes are some of the best...

By Andrew Rizzo July 9, 2024

Aaron Cooper’s $55 Nike Basketball Shoe Would’ve Changed The Game In 1995

Since joining Instagram this past summer, heralded Nike designer Aaron Cooper has brought the sneaker industry behind the scenes on a number of his past...

By Jared Ebanks November 27, 2023

Nike Basketball’s “Greater Than Ever” Pack Is On Every Hooper’s Holiday Wish List

Each holiday season throughout the 2010s, Nike Basketball became synonymous with creating a singular inspirational banner for each of its signature silhouettes to fall under....

By Jared Ebanks October 27, 2023

LeBron James, A’ja Wilson, Travis Scott, Devin Booker, And More Appear In Nike’s ‘Only Basketball’ Spot

At Lincoln Center in New York City this past September, Nike unveiled its newest brand messaging for its on-court banner; “Only Basketball”. Taking on previous...

By Jared Ebanks October 24, 2023

Victor Wembanyama Headlines Nike’s Rookie Class Of 2023

Just ahead of the start of the NBA season, Nike has officially unveiled its 2023 Draft Class signees. Headlined by Victor Wembanyma, the Beaverton brand...

By Jared Ebanks October 23, 2023

Legendary Nike Designer Aaron Cooper Reveals An Unreleased Outdoor Basketball Shoe From 1997

Heralded as one of the greatest designers to ever cook up a model for The Swoosh, Aaron Cooper ( has crafted countless signature solutions for...

By Jared Ebanks October 11, 2023

Nike Basketball Signs Bronny James And Other Key Student Athletes

Family ties. Bronny James is joining his father, LeBron James, as a Nike athlete. Alongside University of Iowa star Caitlin Clark, NCAA Champion and Stanford...

By Jared Ebanks October 10, 2022

Nike’s New Earned Edition NBA Jerseys Are Only For Playoff Teams

If cementing yourself as one of the top 16 teams in the NBA and making the playoffs wasn’t enough of a perk on its own,...

By Ben Felderstein December 12, 2018

The Nike LeBron Soldier “25 Straight” Releases On May 31st

The gradual rollout of Nike’s extensive “Art Of A Champion” pack has continued through the NBA Playoffs, and now it’s LeBron James‘s turn to join...

By Ross Dwyer May 28, 2018