Undefeated

Undefeated is a Los Angeles-based retailer/brand. Started by James Bond and Eddie Cruz in 2001, Undefeated has collaborated with some of the biggest sneaker brands in the world, and created classics like 2005’s Air Jordan 4 and 2017’s Air Max 97. Read the articles below to learn more about this powerhouse boutique and their swath of legendary collaborations.

Undefeated

RAFFLE LIVE: UNDEFEATED x Nike Air Max 95 “La Brea”

UPDATED December 23rd, 2025: The EQL raffles for the UNDEFEATED x Nike Air Max 95 “La Brea” will go live at 1PM ET HERE. The...

By Sneaker News 10 hours
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UNDEFEATED Heads To Tokyo For The Nike Air Max 95 “Fire Red”

Following a larger duo featuring designs comparable to the retailer’s Gucci-esque Nike Air Max 97 collaboration from the late 2010s, UNDEFEATED is helping close out...

By Andrew Rizzo December 12, 2025
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The Undefeated Nike Air Max 95 “Shanghai” Is Limited To 600 Pairs

Already in the inner circle by way of their Air Jordan 4, Undefeated is truly making sure they’re the focus of the “sneakers in 2025”...

By Matt Varga December 11, 2025
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UNDEFEATED x Nike Air Max 95 “NYC” Raffle Is Live

600 pairs. One location. UNDEFEATED is putting a seal on a monumental year of collaborations with an epic four-shoe collection of city-exclusive Air Max 95...

By Sneaker News December 10, 2025
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UNDEFEATED Takes The Nike Air Max 95 Worldwide With Hyper-Limited City Exclusives

UNDEFEATED ain’t done yet. After the much-anticipated release of their Black and Sail editions earlier this month, the five strikes are upping the ante with...

By Sneaker News December 10, 2025
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The Undefeated Nike Air Max 95 Drops On December 6th

If they simply stopped at the bring-back of their Air Jordan 4, the first collaboration in the Jordan Brand lineage and one that’d go on...

By Matt Varga December 4, 2025
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Official Images Of The UNDEFEATED x Nike Air Max 95 “Sail”

Updated November 24th, 2025: The UNDEFEATED x Nike Air Max 95 “Sail” has surfaced via brand official images. An official release date has yet to...

By Sneaker News November 24, 2025
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First Look At The UNDEFEATED x Nike Air Max 95

UNDEFEATED has already delivered one of the biggest sneaker stories of the year, unearthing its grail-tier Air Jordan 4 collaboration for the first time ever...

By Andrew Rizzo October 2, 2025
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UNDEFEATED Celebrates First Korea Pop-Up With Exclusive Converse Chuck 70 Drop

UNDEFEATED has officially landed in Korea. The Los Angeles-based streetwear brand recently celebrated the opening of its first pop-up in Seoul the other week, and...

By Andrew Rizzo September 10, 2025
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