Sneaker News Top 30 of 2012
24 | NIKE ZOOM REVIS
2012 was an incredible year for Nike on both the domestic and global scale. Unbridled presence throughout the Olympic Games, dominance in the basketball footwear market, and other notable advancements in tennis, soccer, golf, and other global sports summed up an outstanding string of accomplishments for all of Nike’s concentrations. However, one of the most resounding headlines was Nike’s much-anticipated takeover of American football, which was confirmed after its acquisition of the NFL licensing rights following a bidding war against Reebok two years ago. With the unveiling of some incredible on-field equipment like the Bill Bowerman-inspired Elite 51 uniforms and the Vapor Talon Elite cleats, Nike was clearly ready to take on this powerhouse of a sport, and while the licensing deal hadn’t held it back, would this mean some new life pumped into the sneaker leg of a category that hadn’t seen a signature model for a Nike Football athlete in a decade?
Nike ended their ten-year drought without a signature shoe for an NFL athlete, selecting New York Jets star Cornerback Darrelle Revis and officially introducing his Zoom Revis model in December. Upon its release, Darrelle (who had his 2012 season cut short due to injury) joined an incredibly selective fraternity of legendary athletes in the NFL, which includes historic names like Bo Jackson, Barry Sanders, Deion Sanders, and a young and promising Michael Vick. While Nike already boasts an elite crew of top-notch NFL superstars on the offensive side, the choice of Darrelle Revis, a defensive player, for the next football sig, speaks volumes on his athletic superiority, his character, and his recognition as one of the top athletes in the world.
The Nike Zoom Revis was created by veteran design architect Ken Link, whose impressive track record at Nike is a mile long and well documented. By focusing on the essentials of speed and lightweight, Ken created a sneaker blueprint that fit the needs of Darrelle’s intense training; the Zoom Air cushioning, the lockdown system of the mid-foot strap, the exposed Dynamic Flywire, and the Traction On Demand system on the outsole all came together to create a high-performance training shoe that also happened to look pretty cool. Aside from the technical aspects, the Zoom Revis features a number of personal details that may not be visible at first glance; the Flywire cables, inspired by the bridges of New York City, read ‘24’ in Roman Numerals, while a personal message of “The only way to handle pressure is to apply it” found on the underside of the right shoe’s strap.
The unveiling of the Zoom Revis at year’s end could be seen as somewhat of a “cherry on top” of this first year of the Nike x NFL connection. After a few months of NFL-inspired releases in the form of the NFL Draft Pack, the Calvin Johnson CJ81 Collection, and the reissues of some 1990’s on-field gems like the Speed Turf Max, Total Air Pillar, and Air Diamond Turf II, it was clear that the sneaker-crazed segment of the NFL fanbase was not by any means ignored during this celebratory campaign. Only time will tell, but based on the Zoom Revis’ solid design and the historical popularity and legacy of football-derived Nike sneakers, let’s hope this is just the beginning for the Revis line and the brand’s further expansion into the infinite realm of gridiron footwear possibilities.