John Kim 
For the fourth annual Air Max Day celebration, Nike is opening doors to the “Sneakeasy” at four clandestine locations in New York City, Chicago, Los Angeles, and Toronto. These Air Max-centric pop-up spaces will serve as displays for Air Max past and present while offering consumers access to the best retro and new footwear products. The only way to gain access to these Sneakeasy locations is to sign up online at each city’s respective microsite (detailed below) and to follow the Twitter accounts for additional information. Complete details are just below.
Nike Sneakeasy NYC
Dates/Hours: March 20-26, 12-6 PM & 7-10 PM
Location: 45 Grand St.
Sign up on nike.com/nyc and follow @nikenyc on Twitter
Consumers will have the opportunity to visit the Sneakeasy celebrating the past, present and future of Nike Air. Programming includes – a Department of Nike Archives Air Max genealogy display, first access to the Air Max Day NikeiD builder, trialing sessions for the future of air—the Nike Air VaporMax with a pre-ordering opportunity and exclusive access to the NYC Revolutionairs. Also, on March 25-26, additional consumer activations will launch all over the city at Nike Soho, NikeLab 21 Mercer, Nike Flatiron, Nike x Kith, atmos, Bandier and Concepts NYC. Visit these select locations for access to a special Air Max Day celebration.
Nike Sneakeasy Toronto
Dates: March 26th
Location: TBD
How to access: Win a golden ticket from the Air Max Bus
A curated experience by Director X, the Sneakeasy in Toronto will include interactive displays created by six Toronto visionaries that creatively bring to life three decades of key Air Max milestones and silhouettes. Additionally, from March 11-25 the Nike Air Max Bus, a mobile experience celebrating 30 years of Air Max, will hit the streets of Toronto, carrying a collection of Air Max 1 grails and a genealogy of Air installation. Select participants will have the chance to unlock one of the coveted silhouettes – being brought out of the vault at its original price – or win a ticket to the Sneakeasy.
Nike Sneakeasy Chicago
Dates: March 25th
Location: TBD
How to access: From March 20-24, a limited number of tickets will be released daily. Follow @NikeChicago on Twitter to be the first to know to gain access.
The Chicago Sneakeasy will celebrate the past, present and future of Nike Air with a curated collection of local art installations inspired by “air” and “vapor,” an interactive photo experience, surprise music performance, 1:1 trialing stations and NIKEiD access.
Nike Sneakeasy Los Angeles
Dates: March 25-26
Location: TBD
How to access: Sign up at www.nike.com/LA and follow @nikeLA for the information.
Come celebrate Air Max Day at the Los Angeles exclusive destination celebrating air. Consumers will have the chance to purchase products from the NIKEiD Printing opportunity to experience the Air VaporMax, chance to purchase products from the NIKEiD Printing Press and check out the history and heritage of Nike Air.
