Air Jordan
Air Jordan is a yearly set of sneakers released by Brand Jordan, a NIKE, Inc. subsidiary. Created for six-time NBA Champion Michael Jordan in 1984, the Air Jordan line debuted at retail in 1985 with the Jordan 1. Currently releasing the Jordan 38 with eyes towards the successor Jordan 39, the sub-label is the most popular athlete-specific sneaker line ever created. Designers have included Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who’s credited for 21 of 38 models.
While rooted in performance basketball, Jordans – in particular models between the Jordan 1 and Jordan 14 – have enjoyed widespread adoption in the lifestyle and casual wear spaces. Brand Jordan reissued the set’s first sneaker in 1994 during Jordan’s first retirement from the NBA. Subsequent years have seen hundreds of old and new retros, be they individual releases or as larger collections or sets (i.e. “Defining Moments Pack,” “Countdown Pack,” “Bin 23”). Retros of the Jordan 3, Jordan 4, Jordan 5, and Jordan 6 typically stir controversy depending on whether they feature “NIKE”/”NIKE AIR” branding like their “OG” counterparts or modernized “JORDAN” and Jumpman logos. Nevertheless, the retro line is alive and well all the same, having helped its parent company achieve its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The brand’s best-selling release of all-time was 2019’s Jordan 11 “Bred”.)
Outside of general release pairs, Air Jordan collabs remain a major, major driver of hype in the footwear space year in and year out. Beginning with the UNDEFEATED Jordan 4, enlisting outside creatives has resulted in some of the most sought-after sneakers in the history of the hobby. Since that 2006 pair, Jordan Brand’s roster has swelled tremendously to include the likes of Supreme, OFF-WHITE, Travis Scott, UNION LA, and J BALVIN. Furthermore, athletes the likes of Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have received special Friends & Family and Player Exclusive (PE) pairs, which have only contributed to Air Jordan’s legend.
For an update to date list of what’s dropping check out Jordan Releases 2025.
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Air Jordan
Papa Johns Is Giving Free Pizza If You Take An L On Travis Scott Fragments
We weren’t the only ones waiting on Travis Scott to announce the release date for his three-way collab with Fragment on the Air Jordan 1...
Phil Knight Honored With This Air Jordan 10 “Oregon” PE
It’s been over two decades since Phil Knight served as CEO of Nike and almost ten years since he stepped down from his Chairman of...
Travis Scott x Air Jordan 1 Low OG SP “Shy Pink” Releasing Summer 2026
Impossibly, we’re getting a better sense of what Cactus Jack will have in store for 2026 than when we can expect his most significant drop...
Air Jordan 1 Hi ’85 “Bred” Is Beginning To Hit Retailers
If you were among the many who swung and missed at the Air Jordan 1 High ’85 “Bred” earlier this year, you are about to...
Paolo Banchero Debuts The Air Jordan 4028
Even if a given athlete doesn’t have a signature shoe under the Jumpman, trust and believe that Beaverton can make their sponsorship worth their while....
Detailed Look At The Air Jordan 5 “Wolf Grey”
The mid-2000s and early 2010s represent a key era for Jordan Brand’s retro business over the next few seasons, and aside from the impending “Gamma”...
Travis Scott x Air Jordan 1 Low OG “Sail/Shy Pink” Releasing Summer 2026
We’re still in the throes of the Travis Fragment Air Jordan 1 Low OG saga, becoming sickeningly accustomed to the “soon” page on the rapper’s...
Spike Lee Debuts The Levi’s Air Jordan 3 Ahead Of 2026 Release
The venerable Spike Lee’s proclivity for Jordans has never been a secret — an affair that’s been a two-way street since the days of Mars...
Trae Young Steps Out In A Graffiti Colorway Of The Air Jordan 3
Trae Young is currently sidelined with an MCL injury, preventing the Jumpman from leveraging his can’t-miss playstyle to highlight their latest on-court efforts. However, nothing...