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New Balance 2010

The New Balance 2010 is a new lifestyle that debuted May 2025 – a fresh spin on the chunky, fashion-forward aesthetic that’s defined popular cuts like the ubiquitous New Balance 9060. Its layered upper draws from New Balance’s revered 99X series, with most known colorways balancing between leather, mesh, and suede. Originally unveiled in early 2025, the model officially makes its debut on May 7th in a “Vintage Khaki” colorway.

Looking ahead, New Balance has already hinted at major plans for the 2010. A Rich Paul collaboration appears to be on the way, and another style was recently spotted in a KITH lookbook, suggesting even more high-profile drops are lined up. The model is also expected to play a key role in New Balance’s annual Gray Day lineup, scheduled for May 22nd, 2025.

Priced at $160, the New Balance 2010 fits into the same bracket as recent NB mainstays like the 9060 and 1906R, making it a strong contender in the brand’s growing lifestyle catalog.

Keep scrolling for all our latest coverage, including release info and first looks at emerging New Balance 2010 colorways.

New Balance 2010

The Whitaker Group x New Balance 2010 “For Identity” Pack Features Frayed Detailing

The Whitaker Group (TWG) is quietly in the midst of one of its busiest stretches yet when it comes to sneaker collabs, currently running a...

By Andrew Rizzo 19 hours
1971

The Apartment Brings The “Kingfisher” To Life On The New Balance 2010

It doesn’t take a local to appreciate a region’s appreciation of sneakers. Look at how the DMV and NYC have made the Air Force 1...

By Matt Varga October 26, 2026
2055

GORE-TEX Uppers Make This New Balance 2010 A Perfect Winter Beater

Winter is coming, and sneaker brands are getting their ducks in a row with weatherproofed takes on some of their foremost lifestyle offerings. For New...

By Andrew Rizzo October 25, 2026
656

The New Balance 2010 Keeps The GORE-Tex Movement Going

It wasn’t too long ago that we were dissecting the New Balance 2010 as a brand-new entrant into the Boston brand’s catalog. The relative youth...

By Matt Varga October 23, 2026
468

The New Balance 2010 Is Still Going Patent Leather Crazy With This “Halloween” Pair

If it ain’t broke, don’t fix it. New Balance’s well-established high-volume approach to new silhouettes has allowed the brand to carve out territory far beyond...

By Matt Varga October 7, 2026
395

The New Balance 2010 Sets Off In “Firecracker” Red And Patent Leather

It’s clear that the New Balance 2010 has a ton of fans internally. Perhaps most prominently, Action Bronson looked to the 99x-inspired shoe as he...

By Matt Varga September 19, 2026
1305

The New Balance 2010 Continues Its Patent Leather Push In “Pink Eraser”

It’s not often that we see sneaker models reduce their standard MSRP after debuting, but the New Balance 2010 is one such case, now sitting...

By Andrew Rizzo September 19, 2026
1023

The New Balance 2010 Polishes Up Black And Green Patent Leather

When the New Balance 2010 first came to light, could anyone have predicted it becoming arguably one of the most populous products from the American...

By Matt Varga September 7, 2026
443

The New Balance 2010 Tests Cordura Fabric For Fall/Winter

Get ready for brands across the industry to start weaving the phrase “transitional weather” into their campaigns, and as a result, your social media feeds....

By Sneaker News September 6, 2026
1057