Andrew Rizzo The Whitaker Group (TWG) is quietly in the midst of one of its busiest stretches yet when it comes to sneaker collabs, currently running a collaborative “Do Not Duplicate” series with adidas, its own platform called CODA within PUMA, and linking with Jordan Brand on some of the first-ever Air Jordan 11 collaborations. It’s now the retail network’s New Balance partnership making headlines, TWG penning a pack of New Balance 2010s with some standout details for November 2026.
Titled the “For Identity” pack, both sneakers stand out with visible stitched accents and frayed fabric stringing out from them, made to look like some sort of bespoke, handcrafted addition. The choices made elsewhere do well to promote a boho chic sort of vibe, a trending aesthetic across fashion in general.
One colorway begins with a grey open mesh foundation akin to retro basketball shorts, followed by tan underlays, pastel purple hairy suede overlays, and a black and red “N” logo at the quarter. Down below we have blue ABZORB pods housed within a cream-colored midsole.
The other option leans on a slightly more diverse palette, sporting a cream-colored honeycomb mesh upper complemented by varying shades of pink and grey. Both shoes come with multicolor laces reflecting their respective palettes.
The Whitaker Group x New Balance 2010 “For Identity” pack is currently posted on TWG retailers’ EQL launch pages, priced at $155 per pair. The official release date is listed as November 5th, 2026. Check out official images of both colorways below if you’re considering plugging your info in.
WHERE TO BUY
Mens The Whitaker Group x New Balance 2010 "Willful Bias For Identity"
US 11/05/2026 Thursday
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| Retailer | Release type | Status |
|---|---|---|
| A Ma Maniere | EQL | EQL |
| APB | EQL | EQL |
| Jaide | EQL | EQL |
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