Futura x Syracuse x Nike Sportswear – Launch Event Recap

January 27, 2010 BY

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On Monday night, Nike Sportswear rolled out the orange carpet for a special launch event to introduce the fresh new line of Syracuse-inspired NSW gear designed by world-renowned artist, Futura. The event was planned around a ESPN Big Monday college basketball matchup between #4 ranked Syracuse and their longtime rivals, the Georgetown Hoyas, but there was no mistaking that the night was all about the Orange. Nike’s 21 Mercer store was decked out from floor to ceiling with Orangemen imagery, including some wall pieces tagged up by the man of the hour himself. Along with Futura, former Syracuse stars Pearl Washington and Paul Harris were in the house to root on their team and to show their support for the new Futura x NSW project.

After some interviews and raffle giveaways, (including a Bespoke session with Futura!) it was time for tip-off as a packed house of attendees shifted their attention to the multiple TV’s that were showing the game. Much to the delight of the heavily pro-Orange crowd, the Cuse got the win, making the night a complete success for all involved. Whether you came out on Monday or not, keep reading for a look at a bunch of pics from the event.

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Filed under: Basketball Clothing Collaboration Events Nike Air Force 1s

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