Check out this (RED)-infused video showcasing Nike’s biggest athletes around the globe telling us to “Lace Up. Save Lives”. Each athlete, which includes a number of Footballers from Europe along with tennis sensation Maria Sharapova and NBA MVP Kobe Bryant (with his Bruce Lee Zoom Kobe V), can be seen using the Nike (RED) laces in their own personal manner – Sharapova juggling a (RED) lace tennis ball and Kobe dribbling a (RED) basketball. The point of the video is not to show off their moves, but to let you know that superstar athletes along with Nike and (RED) are doing what they can to promote awareness of HIV/AIDS and other disease marring our neighboring countries. More Nike (RED) products are on the way, but for now, you can buy your pair of Nike (RED) laces for $4. Check out the video and stills after the jump, and make sure you do your part in assisting your fellow man.
Nike x (RED) – “Lace Up. Save Lives” Viral Video
John Kim
January 29, 2010
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.
141
Popular Sneakers
Popular Stories
Latest News
On Air Reveals Nike Is Sticking To What It Knows Best: Innovation And Creating Moments
The Nike Sports Research Lab is ground zero for Nike’s mad experiments before they hit market. Every comfort and performance-based foundation of Nike’s, whether it...
by John Kim
25 mins
75
Nike SB Channels The Silver-Box Era “Bison” For The Vertebrae
Though Nike is perpetually facing towards the future, it’d be doing SB fans a disservice to entirely disregard the past. With the fandom committed to...
by Matt Varga
55 mins
56
The Nike Air Max Plus Goes Incognito In Stealthy "Anthracite"
While certain corners of the sneakerhead community have considered the “Tn” a classic for years, it seems that the Nike Air Max Plus has finally...
by Matt Varga
1 hour
30
Loading...