Nike x (RED) – “Lace Up. Save Lives” Viral Video

January 29, 2010 BY

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Check out this (RED)-infused video showcasing Nike’s biggest athletes around the globe telling us to “Lace Up. Save Lives”. Each athlete, which includes a number of Footballers from Europe along with tennis sensation Maria Sharapova and NBA MVP Kobe Bryant (with his Bruce Lee Zoom Kobe V), can be seen using the Nike (RED) laces in their own personal manner – Sharapova juggling a (RED) lace tennis ball and Kobe dribbling a (RED) basketball. The point of the video is not to show off their moves, but to let you know that superstar athletes along with Nike and (RED) are doing what they can to promote awareness of HIV/AIDS and other disease marring our neighboring countries. More Nike (RED) products are on the way, but for now, you can buy your pair of Nike (RED) laces for $4. Check out the video and stills after the jump, and make sure you do your part in assisting your fellow man.

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http://vimeo.com/9071640

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