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During last weekend’s 2010 NBA All-Star Weekend, the biggest event that sneakerheads were talking about might not have been the actual NBA All-Star Game or the Saturday Night Festivities, but instead the debut of the Jordan Brand 23/25 Experience. While we’ve already shown you a few of the pictures inside the 23/25 Experience as well as video, we have yet to provide all of you a detailed look at the space and what it showcased as well as some of the celebrities and Jordan Brand athletes who stopped by.
The Jordan Brand 23/25 Experience opened it’s doors to a number of celebrities during All-Star Weekend including His Airness himself, Michael Jordan, who stopped by the event on Friday along with Jordan Brand athletes Carmelo Anthony and Chris Paul who each took the time out to customize their own Air Jordan Alpha 1 iD. The two Western Conference All-Stars also took the time to enjoy some of the various interactive activities that the 23/25 Experience had to offer. Other celebrities who were in the building include Mars Blackmon better known as Spike Lee, MC Lyte who was on the 1’s and 2’s, and rappers Wale and Bun B. Jordan Brand’s Creative Director and the newest member of the Nike HTM2 design group, Mark Smith, was also in attendance.
Take a detailed look at the entire Jordan Brand 23/25 Experience after the jump…
