Aaron Hope 
When your public persona is just ‘The’ followed by part of your name, you know you’ve made it. That’s the case for Todd ‘The’ Selby, whose new book The Selby Is In Your Place, included whimsical collab work with Nike 6.0 riders like Nigel Sylvester. This time, The Selby turns his quirky eye to the 75 year old Converse Jack Purcell, pairing influential young artists with the ‘smile’ that accompanies each Jack Purcell toe. Click the jump below to see the whole campaign, which launges at select media outlets this week. via HS
The new campaign, launching in select media outlets this week, captures the Jack Purcell shoe’s ubiquitous attitude, equal parts refined and rebellious, highlighting the telltale smile toe. Campaign subjects, all privileged rebellions in their own right, embody what it means to have the right family, the right suit, the right travels, the right pursuits, the right stories – and, of course, the right smile. The individuals featured in the Spring ’10 campaign include Mirabelle Marden, photographer/art gallerist/proprietor/traveler and daughter of American painter Brice Marden, Harry McNally, Pegleg NYC owner and son to restraunteur Keith McNally, Skye Forsyth-Peters, aspiring filmmaker and daughter of producers John Peters and Christine Forsyth-Peters, Clark James Gable, model and Clark Gable’s grandson, and Charlie Casely-Hayford, UK based fashion designer.
