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Jordan Grown – Fall 2010 Preview

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Of course coming out of a basketball legacy, a lot is expected of Jordan Brand when it comes to pushing out fresh athletic and sport culture footwear.  But with its expansion into the lifestyle market and its positive feedback, consumers hope to see JB continue to evolve.  One of its more popular lifestyle shoes included the Campus Chukka, following suit to the popular silhouette that’s extending throughout streetwear.  It looks like we can expect more dope looks, especially in the form of this new upcoming model- the Jordan Grown.

Do not mistake this as just a revamp of the existent Campus Chukka model; there are several distinct design differences.  At first glance, the most prominent attribute is the midsole, utilizing a vulcanized midsole with foxing tape around the toe and heel.  In fact, you might notice that a big difference between this and the Campus Chukka is that this actually has a midsole whereas the Campus’ upper sort of meshed into the midsole area.  Though the upper may seem similar, the Jordan Grown features a mudguard similar to an AM90 for a more streamline look.  Additionally, the presence of a gusset will make these so easy to put on and off- possibly the deal breaker for those looking for an easy shoe during their busy Summer agenda.

Other favorable traits are the loop tab on the heel and the Jordan Wings logo on the midsole.  But flip the show to reveal another aesthetic we anticipate to be a major alluring factor.  Never been seen on a Jordan shoe is elephant print treading, as seen on this gum sole.  Throw in the canvas/denim materials for the upper and this is undoubtedly going to be a highly anticipated for its July release, as indicated in our catalog preview.  Take a look at our in-depth preview and stay tuned for further exclusive previews.

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