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Reebok x Emporio Armani – Fall/Winter 2010 Collection

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As a platform of all that is footwear, we see a collaborations come and go. Some help evolve the industry, while most are simply gratuitous in hopes to cause some buzz. However, Reebok has teamed up with Emporio Armani for a collection that not only exemplifies a true concept behind a collaborative project, but also redefines the concept of lifestyle footwear. Hybrids sound like an old concept for our viewers; Jordans and Nikes fusions are derivative of athletic footwear to become a new look of another athletic shoe. But never have we seen cross-breeds like this.

The super luxury and high fashion aesthetic of Emporio Armani is applied with some of Reebok’s most signature technologies. Classic Italian laced shoes become equipped with DMX technology in the heel for extra support to create the Mega Chic. While the Pump Mega calls upon a traditional gusseted slip-on, featuring DMX heel units but also integrating Pump technology for extra customized fitting for the upper. The Pump Vintage and Vintage Runner provide for more casual sneakers, embossing a giant Emporio Armani logo on the medial panel of these casual tennis shoes. Staying conservative in colorway, the tonal white, cream and black provide for that authentic dress look rather than becoming too novelty or low-brow. A remarkable project this collection stands for that which is both modern and timeless in fashion ideology. Be on the lookout in a few months when these drop for the Fall and Winter seasons. via Freshness

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