Jordan Brand – ‘For the Love of the Game’ – Fall 2010 Showcase

June 9, 2010 BY

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Wednesday afternoon’s showcase of the Nike/Jordan Brand/Converse Fall 2010 Basketball featured the old and the new, the borrowed and the blue; Jordan Brand’s focal point of its showcase was Michael Jordan’s “love of the game”, an emotion induced by the color Carolina Blue. Marked by a heart-shaped basketball, the “For the love of the game” collection featured four upcoming Fall 2010 models in the classic white and carolina blue; the Air Jordan IX (an old classic), Jordan Pre-Game XT (a new design), Air Jordan 2010 Outdoor (a borrowed silhouette), and the Air Jordan Alpha 1 Outdoor (an all-blue upper). Extra attention was paid toward the Air Jordan 2010 Outdoor, which Mark Smith described as an aggressive outdoor playground version of the Air Jordan 2010. Also included was a great set of t-shirts featuring cartoonized renditions of Jordan Brand superstars Dwyane Wade, Carmelo Anthony, and Chris Paul. Check out these four upcoming silhouettes headed for a Fall 2010 release and let us know, what definies your love of the game?


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