Aaron Kr. 
“If it’s in the game, it’s in the game.”
EA Sports has one of the most recognizable brand slogans of our generation, used particularly with its sports simulation games like the Madden Franchise and NBA Live. For this year, it was in the game, but it wasn’t in the game (if that makes any sense); NBA Elite ’11, scheduled for a launch last October, was scrapped altogether in favor of the return of the classic NBA Jam with Kevin Durant on the cover. A special edition of the Nike Zoom KD III was made for Durant’s coverboy status – this black, blue, orange, and yellow colorway featuring pixelated graphics on the upper and a translucent blue outsole. They were released as a quickstrike over All-Star Weekend and are pretty much long gone by now, but you can still find them at overseas retailer passover or on eBay.
