Air Jordan Retros can be considered a consumer phenomenon because those who pay the hundreds of dollars per pair tend to complain about a wide variety of issues. Build quality, use of materials, and the ‘true-to-the-original’ factor are all legitimate gripes, but one that we should put to rest is the debate regarding the shoe branding. That is, the use of the symbolic ‘Nike Air’ logos on the heels – particularly that of the Air Jordan III and IV. Dating back to 2003, all the AJ3 and AJ4 releases have had the Jumpman logo, but since then Air Jordans have fallen under the independent Jordan Brand label, making the switch from Nike Air to Jumpman logo all the more sensible.
Using the logo from a pair of 1999 Retro Air Jordan IVs, dkonstantinos of NT created a base template to use on each of his subjects – the Air Jordan III ‘Fire Red’ of 2007, the Air Jordan IV ‘CDP’ of 2008, and the Air Jordan III White/Cement of 2011. The Jumpman heel logos were shaved off and replaced with half-millimeter thick plastic and painted with customization paint to complete the customization from Retro to OG. Your thoughts? Check out all the custom jobs after the jump and let us know if you prefer the Nike Air, or if it has no effect on your buying decisions.