Big Sean x adidas x Derrick Rose

June 21, 2011 BY

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If you’re in the habit of watching TV (and especially online episodes), chances are, the first few bars of Big Sean’s ‘I Do It’ are burnt into your mind along with images of the aptly named adidas adiZero Crazy Light.  In the TV spot, NBA MVP Derrick Rose tells you to remember the number 9.8, and not just because the Chicago Bulls were 7 wins away from a title.  It’s actually the shockingly slight weight of a size 9, an accomplishment whose cutting edge construction fits the futurism captured by this track’s bulbous synth notes.  Click through to see the ‘What’s in a Number’ remix and stick with Sneaker News for the latest from adidas Basketball.

http://www.youtube.com/watch?v=zDZIfYu5lBI
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Filed under: Adidas Basketball Collaboration Promo

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