October 26, 2011 BY John Kim
Jordan Brand is going H.A.M. for the launch of the Jordan Melo M8, introducing the Jordan Melo M8 Flight Lab 159 (still open, by the way) and presenting the Jordan Brand Melo M8 NYC Flight Event. If you missed out on the live show last Thursday, you missed out on one of the dopest product launch events we’ve ever seen; featuring a video of Carmelo Anthony projected onto water, splashing up from the Hudson River. Last week, Jordan Brand hooked you up with a behind-the-scenes look at this awesome set-up, and now you can check out the final video spot, set to officially debut later today and let us know what you think!