December 2, 2011 BY John Kim
While typically limited in nature, a well-done sneaker collaboration will yield these positive results; the consumer gets treated with an acutely re-energized classic shoe, the manufacturer earns some positive recognition for outside-the-box endeavors, and the other member of the collaborative partnership gets to show off a bit of personality. Extra Butter, the Long Island-based crew that has never shown any sort of hesitation in expressing their own unique drum beat, proves that creativity in a sneaker concept is as important as the sneaker model being featured, which is why it’s garnered so much internet-buzz in a short period of time. Just a few days ago, Extra Butter provided us with a teaser via a remake of a classic scene in Robin Hood: Men In Tights; great acting, production value, and attention to detail is what you’d expect from a perfect movie teaser, and Extra Butter certainly emulated that formulaic approach throughout the entire process. It certainly had the sneaker sub-culture buzzing about the Reebok Pump AXT (originally a training shoe meant for runners), a sneaker that admittedly has fallen on the wayside due to lack of exposure, and with the sick colorway inspired by Dave Chappelle’s ‘Ahchoo’ character, don’t be surprised if ‘Time To Get Pumped’ becomes a common theme in the sneaker game moving forward. When will these drop? New Year’s Eve. Check out the detailed images below as well as the entire Extra Butter x Reebok Pump AXT ‘AHCHOO’ video below and let us know what you think.