298905

Nike #makeitcount – 1.19.2012

Nike #makeitcount – 1.19.2012

Nike Makeitcount 1 19 2012

“On 1.19.12 Nike will launch a revolutionary product designed for all kinds of playmakers.”

Just after the turn of the year, Nike posed the question, “How will you #makeitcount in 2012?” The Swoosh’s new Twitter account means we can expect all kinds of new developments on the world’s favorite microblogging platform, and now we’re standing on the precipice of what this campaign means with a big announcement coming up later this week. On January 19th, we can look forward to something innovative, and if it weren’t for this video featuring a huge variety of athletes, the ‘+’ insignia might have you thinking this will be a Nike Running annoucement. But with everyone from skateboarders to Kevin Durant spliced into the teaser video you’ll see after the jump, it’s truly a mystery what’s in store. Click through to see the clip and stick with Sneaker News for Thursday’s big story.

http://www.youtube.com/watch?v=BoKkQrCHS2Q

Latest News

Heightened Materials Shine On The Air Jordan 1 Low "Obsidian"

While increased acceptability for the Air Jordan 1 Low OG may mean a runoff effect for its more widely accessible counterpart, Jordan Brand hasn’t needed calm seas...

by Matt Varga 2 hours
113

"Team Red" Douses A Tumbled Leather Nike Field General

With the adidas Samba still reigning as one of the dominant everyday styles in sneakers, brands across the landscape have reoriented to meet demand for...

by Matt Varga 4 hours
220

Reptilian Leather Wraps This Air Jordan 1 Low Brooklyn

The controversial Air Jordan 1 Brooklyn sneaker boot continues to surface in new high and low-top styles, speaking directly to the most adventurous dressers as...

by Andrew Rizzo 6 hours
269