April 10, 2012 BY John Kim
Reebok made a big splash in the basketball market by signing 2010 first overall draft pick John Wall to a generous endorsement contract, and with the all-new Zig Basketball technology and a bonafide budding star on its side, Reebok was certainly getting ‘Back’ into the horizon of bball kicks. To celebrate John Wall’s arrival to the NBA, Reebok released a super-limited Reebok Zig Slash dubbed the ‘Gold Rush’; it was released at Foot Locker on 34th St. – one block from Madison Square Garden – on the night of Wall’s first visit to the Mecca as a pro. Continuing the ‘Gold’ saga is the release of the Reebok Zig Encore ‘Beyond The Gold’.
The shoe features Wall’s Zig Encore reprised in a tonal metallic gold finish, and comes complete with a Flud watch and a pair of sunglasses, all housed in a luxurious ‘Beyond The Gold’ suitcase. A mere twelve individually numbered pairs (yes, twelve) will drop this Thursday at 7:30 PM EST exclusively at Packer Shoes in Teaneck, NJ – 24 hours before Wall and the Wizards take on the Knicks at the Garden, and just to up the ante further, one lucky ‘Beyond the Gold’ box will contain tickets to Friday night’s game and a photo opportunity with John Wall. With such a limited number and a turnout that could rival last year’s ‘Gold Rush’ release, be sure to show up at Packer Shoes ahead of time your chance at grabbing a pair! And even if you’re not one of the fortunate 12, there will be free t-shirts and some other goodies for those who come out.